Can you imagine experiencing a gymkhana without limits of space or time?
Blinca makes it possible.
This Asturian company, specialized in leisure, free time, and education, had been creating in-person experiences for years that combined play, culture, and learning. However, there was a challenge that kept appearing again and again: how to take that fun beyond physical events?
The answer came through collaboration between Blinca and GooApps. Together, they developed a digital gymkhana app capable of transforming any environment into a stage for play, learning, and social connection. It is an intuitive, accessible, and dynamic tool that combines technology and pedagogy to create unique experiences anywhere.
In this success story, we tell you how the idea came to life, what need it addresses, and how GooApps helped transform a traditional leisure proposal into a scalable digital product full of possibilities.
Blinca is a company dedicated to leisure, free time, and education, specialized in organizing cultural, sports, and recreational events. Its purpose is to create experiences that inspire, educate, and entertain people of all ages.
Since its beginnings, Blinca has worked hand in hand with public administrations, educational centers, and sports organizations to design activities that promote participation, inclusion, and social development. Each project, in addition to entertaining, seeks to promote values, spark creativity, and strengthen the bonds between people.
At Blinca, everything starts with the idea of learning through play. Its methodology, based on ludopedagogy, combines education with fun so that each activity becomes an opportunity for personal growth.
The team is convinced that attitude changes everything. That is why each proposal is designed with enthusiasm, energy, and a positive outlook, conveying to the public that “everything in life is a matter of attitude.”
Blinca’s catalog of activities is as varied as its audience:
Each activity is adapted to the environment, age, and abilities of the participants, ensuring that everyone can enjoy the experience under equal conditions.
Blinca does not conceive leisure without accessibility. That is why all its activities are designed with an inclusive, intergenerational, and accessible approach, where every person finds their place and can participate actively.
Its social commitment goes beyond entertainment. The company works toward a fairer, more equal, and more engaged society, in which play and education serve as tools for positive change.
For years, Blinca has organized in-person gymkhanas as part of its educational and leisure programs. These are experiences full of dynamism, teamwork, and learning through play. However, their reach is limited by the constraints of physical presence.
Each event depends on location, the number of available instructors, and the duration of the activity. And although the format works, the Blinca team began to ask themselves the following question:
What if we could take this experience anywhere, without depending on a physical space?
The goal was to create a tool that would allow people to enjoy gymkhanas without the need to be in a specific physical location. A platform accessible from any mobile device, capable of maintaining Blinca’s spirit, fun, inclusion, and learning, but with a much broader reach.
However, the challenge was not only technical. It was necessary to translate the excitement of an in-person group game into a digital environment, while preserving the rhythm, interaction, and educational component that define the brand.
With this idea in mind, the Blinca team identified an opportunity for innovation: to transform their experiences into an app capable of connecting people from different places through play.
The mobile phone became the foundation of the project. Blinca understood that if it wanted to reach more regions and audiences, it needed to rely on mobile technology.
This is how the idea of a digital gymkhana app was born, where users could participate in challenges, solve puzzles, and enjoy a shared experience, regardless of each participant’s location.
Digitalization represented a strategic opportunity to continue growing, reach new clients, and keep its original purpose alive, creating smiles through play and learning.
Transforming a physical gymkhana into a fully digital experience was not an easy task. Blinca’s gymkhanas were characterized by their dynamism, the interaction among people, and the collective energy of each challenge. The goal was to bring that same excitement into the mobile environment without losing its essence, which is based on the connection between play, learning, and shared fun.
The Blinca team was clear that technology had to be a means, not an obstacle. The app had to make users feel the same motivation and sense of belonging as they did during an in-person activity.
The main challenge was to combine the technical with the pedagogical. It was necessary to design an application capable of offering a fluid, accessible, and engaging experience, where each user could participate easily, regardless of age or digital experience level.
This required integrating several key elements into a single product:
The result had to be an app that was inclusive and easy to use, yet powerful, capable of managing gymkhanas, challenges, and real-time scoring.
Beyond technical development, the project represented a strategic decision for Blinca. Digitalizing its gymkhanas allowed the company to expand its reach, opening a new business line within the educational leisure sector.
Thanks to this app, the company could reach more regions, collaborate with new institutions, and offer an innovative proposal to schools, city councils, and sports organizations seeking interactive and modern activities.
Ultimately, the challenge was not only technological. It was a decisive step toward Blinca’s future, to evolve without giving up its essence, bringing its way of learning and enjoying to a new market.
The story between Blinca and GooApps® began at FabadaConf, a local event for the software development community aimed at promoting the use and learning of new technologies. There, Blinca’s technical team met GooApps® and discovered their way of understanding technological development, a close, collaborative approach with a clear human orientation.
When the time came to find a partner to bring their idea of digital gymkhanas to life, Blinca had no doubts. They wanted to work with a local company experienced in educational and wellness applications, and above all, one that shared their philosophy of putting people at the center of the experience.
From the very first meeting, the connection was immediate. Both teams shared the same vision: using technology to unite, entertain, and educate.
At GooApps®, we understand that a successful digital project is not measured merely by its technical development. The experience it offers to its users is equally important.
That is why, from day one, the GooApps® team applied its user-centric methodology, a working approach that combines active listening, constant validation, and ongoing communication.
During the initial design phases, regular meetings were held to review progress, share visual proposals, and adjust the application to Blinca’s needs. The process was completely transparent and collaborative. Blinca was able to follow every step of the development and provide feedback at all times.
This working dynamic ensured that the final result faithfully reflected Blinca’s essence, resulting in an app that is fun, accessible, and designed to encourage play and learning without barriers.
If there is one thing Blinca highlighted about working with GooApps®, it was the closeness and constant communication. Every technical decision was made with a clear understanding of the project’s pedagogical and social impact, transferring Blinca’s philosophy into a digital format.
The GooApps team managed to translate an in-person, playful experience into an attractive and functional mobile product, taking care of every detail of the design and user experience.
The result was an application that captured the technical requirements as well as the joyful, educational, and inclusive spirit that defines Blinca.
The Blinca App is a tool that brings the essence of play into the digital environment. It allows users to take part in digital gymkhanas from anywhere, removing geographical barriers and offering an experience as dynamic as the in-person activities that have made the brand well known.
Available for Android and iOS, the application provides a fluid, accessible, and intuitive experience. Users can follow clues, solve challenges, and compete either in teams or individually, all from their own mobile phones, in a safe, educational, and fun environment.
The app offers two types of gameplay designed to adapt to different contexts and audiences:
An interactive, educational, and highly dynamic experience
Blinca’s digital gymkhanas combine technology with the “learning through play” methodology. Each game is structured through challenges and tasks that encourage participants to move, think, and collaborate.
The content can be adapted to various themes, sports, cultural, environmental, or educational, and each activity is tailored to the target audience, whether children, teenagers, or adults.
The result is an interactive, participatory, and motivating experience, where learning happens naturally through play. Moreover, the app promotes Blinca’s core values: teamwork, inclusion, and sustainability.
Through its digital format, the gymkhanas encourage responsible mobile use, transforming an everyday device into a tool for learning, socializing, and improving physical activity while having fun.
One of Blinca’s core principles is that no one should be left out of the experience. That is why the application is designed with an inclusive and intercultural approach, adapting its content to different ages, abilities, and levels of difficulty.
The gymkhanas can include accessible and adaptive challenges for people with different capabilities, promoting equal opportunities and active participation for all users. This approach turns the app into a true meeting space that celebrates diversity, allowing each person to enjoy the experience at their own pace.
With its digital gymkhana app, Blinca has successfully brought its educational philosophy into the mobile world. The application expands its catalog of activities, opening up new opportunities for growth and expansion.
Thanks to this solution developed together with GooApps®, Blinca can now offer digital leisure experiences remotely, connecting with educational centers, public administrations, and organizations from different regions.
Blinca App represents a new way to learn, play, and connect with others, no matter where you are.
From the very beginning, the relationship between Blinca and GooApps® was built on constant communication. The Blinca team particularly highlights the transparency of the process and the ability to follow every stage of development closely.
Throughout the months of joint work, both teams maintained fluid contact, sharing ideas, progress, and decisions. This two-way communication ensured that the project evolved with a shared vision, guaranteeing that the application faithfully reflected Blinca’s spirit.
In the words of the Blinca team itself:
“Communication during the development with GooApps was exceptional. We were always able to keep track of every phase of the project.”
One of the aspects that Blinca valued most about the final result was the visual design and user experience (UX). The app had to convey joy, dynamism, and accessibility, elements that define the brand’s identity.
The GooApps team worked to ensure that every screen reflected Blinca’s energy and positivity, featuring a clear, modern interface adapted to all types of users.
The result was an intuitive and easy-to-use application, fully aligned with the playful and educational approach of the project.
Beyond the final product, Blinca highlights the support and professionalism of GooApps throughout the entire process. It was not only about developing an app but about creating a digital tool that kept the human essence of their work alive.
The Blinca team especially valued that “communication during the development with GooApps was exceptional. We were always able to have control over every phase of the project and to know first-hand how the development of the app we needed was progressing.”
The collaboration between both teams proved that when technology is combined with empathy and active listening, the result can be both functional and emotional.
Thanks to the development carried out together with GooApps®, Blinca made the definitive leap into gamified digital leisure, opening a new business line based on technology and remote participation.
For the first time, Blinca was able to offer its experiences beyond the local level while maintaining its educational essence and its philosophy of “learning through play.” This innovation broadened its value proposition, positioning it as a pioneer company in inclusive digital educational leisure.
With the app up and running, Blinca now has a versatile tool that allows it to adapt to different audiences and contexts, from schools and city councils to sports and cultural events. The digitalization of the gymkhanas has made it possible to reach new regions and establish collaborations with organizations that were previously beyond its scope of action.
The project has also opened the door to future integrations and improvements, making this first version the foundation for sustainable growth.
The development of the app brought about a renewal of Blinca’s brand image. The company strengthened its position as an innovative organization, committed to education, technology, and inclusion.
Today, the app serves as a reflection of Blinca’s ability to adapt to change, projecting a modern, digital, and connected image that resonates with new generations.
The Blinca team agrees that the project has exceeded initial expectations. The development process was agile, transparent, and enriching, and the final app reflects the joint work between creativity, pedagogy, and technology.
Although the quantitative results are still being analyzed, the qualitative impact is already evident, with very positive feedback from the internal team and the first users.
The launch of the digital gymkhana app has only been the beginning. Blinca is already working on a second phase of the project, aimed at expanding functionalities and adding new game dynamics.
In the medium term, Blinca seeks to consolidate its app as a benchmark tool in the field of digital educational leisure. The vision is that any organization, school, or city council looking for participatory and inclusive activities will automatically think of Blinca App as a reliable, fun, and adaptable option for any audience.
The Blinca team is confident in continuing to collaborate with GooApps® to support this evolution. The relationship built during the first phase of the project has laid the foundation for long-term development, based on trust, communication, and continuous improvement.
The Blinca case demonstrates that technology can be a transformative tool in the field of leisure and education. Thanks to digitalization, experiences that once required physical presence can now be enjoyed from anywhere, without losing the excitement, creativity, or social component that make them unique.
The digital gymkhana app developed in collaboration with GooApps® proves that innovation does not mean replacing the human aspect with the digital, but rather using technology to amplify the reach and impact of experiences.
From Asturias, Blinca has successfully turned its passion for play and education into a technological proposal with global reach.
Its story is an example of how a locally rooted company can reinvent itself, modernize, and open up to the world through innovation and strategic collaboration.
For GooApps®, this project represents exactly what inspires us most — transforming purpose-driven ideas into applications that create real value. The collaboration with Blinca resulted in not only a functional and appealing tool, but also a shared experience of learning, closeness, and mutual growth.
Blinca and GooApps® share the same vision: to use technology to create experiences that inspire, educate, and connect people. This success story is the best proof that when innovation is placed at the service of people, the result always leaves a lasting mark.
GooApps: we design apps by and for people.
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