Clients

Programa DOCE: Technological innovation for well-being, health, and fitness

25/07/2024

Physical and mental care has gained much more popularity in recent years. More and more people are joining the movement of paying attention to their health and well-being through physical exercise, turning the gym into a second home.

Despite this growing popularity and motivation, many users have found that their progress stalls or they do not achieve the expected results. This is where the need arises for a platform that, in addition to personalizing their workouts, also guides them towards achieving their goals.

However, few applications are designed with this goal-oriented approach and allow for the personalization of the user experience. This design principle, combined with extensive knowledge and experience in the fitness and nutrition sectors, has allowed Programa DOCE to position itself as a benchmark among mobile applications for improving physical and mental well-being through a fully personalized experience. This final result has been the product of close collaboration with GooApps for the technological development of the app.

In this article, we will explain how the collaboration between Programa DOCE and GooApps overcame the challenges that arose at the beginning, how the technological development process of the app was, and what the results were. Furthermore, we will see how this collaboration has positively impacted operational efficiency and customer satisfaction, establishing a model to follow in the well-being, sports, and health sector. If you are interested in learning more about this GooApps success story, keep reading.

What is Programa DOCE?

Programa DOCE is a project whose main objective is to improve people’s quality and style of life. This platform is characterized by offering a service that adapts to the individual needs of each client through personalized plans that combine training, nutrition, mental strength, and healthy habits.

The program is based on two main pillars:

1. Personalized training: Designed to fit the user’s goals and capabilities, it can adapt to profiles that require preparation for competing in high-performance sports events as well as to those who simply want to progressively improve their lifestyle without compromising their daily routine.
2. Nutrition and healthy habits: Providing a nutritional plan and continuous monitoring to ensure that users enjoy a balanced and healthy diet aligned with the established training goals.

Another feature that makes Programa DOCE a distinctive platform is its “comfort range.” The application allows users to work within a range that is comfortable and adjustable as they progress. The range will change over time with the user’s progress. This flexible and personalized approach is what sets Programa DOCE apart from other programs, ensuring that each user can achieve their goals effectively and sustainably.

Context and need

Programa DOCE faced a series of difficulties before starting their project with GooApps. Their ambitious vision required the development of a technological platform that was adaptable and scalable. However, they were having trouble finding a development team that understood their goals and could meet their needs both in the short and long term. The technological solutions they had been offered so far failed to provide the necessary stability and quality, leading to a lack of confidence in achieving their goals.

Programa DOCE needed a solution that, in addition to meeting their quality standards, could also understand and adequately plan their project for the next 5-10 years. The companies they had previously worked with were unable to adhere to the required work deadlines or provide the expected results, creating a sense of uncertainty and lack of progress.

Need for change

In the short term, Programa DOCE needed a custom platform. This software had to include a series of key performance indicators (KPIs) and specific systems that would allow for an accurate reading of two key aspects for them:

1. Client situation: The software needed to provide detailed and up-to-date information on the progress and needs of each client individually. This includes data on their performance, achievement of goals, frequency of platform use, among other aspects. This way, the service could be personalized and the training and recommendations adjusted according to the progress and specific needs of each client.
2. General company status: In addition to individual details, the platform needed to offer a global view and the overall performance of the company. This implies having access to metrics such as user growth, customer satisfaction, user retention, financial performance, among other indicators. With this information, Programa DOCE’s managers could make informed strategic and operational decisions to continuously improve the service and achieve business objectives.

Without an adequate technological solution, daily operations were constantly affected by the lack of tools to manage information and client tracking. This caused delays in decision-making and hindered the implementation of necessary improvements and adjustments for the continuous improvement of their service.

In the long term, the lack of a solid technological foundation posed a risk to the project’s pillars, making it difficult to achieve the established strategic objectives and maintain sustainable growth. 

Additionally, technological instability affected their ability to quickly adapt to the changing needs of the market and their clients. The company needed a solution that would allow them to be more agile and efficient, improving both the quality of service and the capacity to absorb an increase in demand without compromising the customer experience.

How GooApps tackles the specific challenges of the project

GooApps development team

The search for a solution led Programa DOCE to explore various options before finally deciding on GooApps. Through an exhaustive process of searching and analyzing available options, Programa DOCE’s leaders contacted several development agencies and finally chose GooApps.

“Por su profesionalidad, control de calidad y la capacidad de ofrecer soluciones personalizadas que se ajustaban a las necesidades específicas de nuestro proyecto, nos decantamos por GooApps”, afirma Eduardo Barrecheguren, CEO del proyecto.

Once selected, the first step GooApps took was to conduct a code audit to evaluate all the details about the technological development that Programa DOCE had up to that point. At the same time, the changes they wanted to apply and the required objectives and timings were also analyzed.

After the audit, GooApps clearly and directly outlined their approach: to meet the long-term scalability requirements of the project, it was necessary to start the existing development from scratch. This frankness and clarity in GooApps’ diagnosis and planning generated trust in the Programa DOCE team, who positively valued the transparency and clarity of the presented budget.

Once the agreement between both parties was sealed, the implementation process was meticulous and structured. GooApps adopted a flexible yet organized approach, using communication platforms like Slack to ensure continuous coordination. The initial development focused on achieving minimum functionality, establishing a solid foundation on which continuous improvements could be made. This approach allowed Programa DOCE to adapt their platform incrementally, ensuring that each change was compatible with future updates.

Challenges and solutions

The development of the platform was not without its challenges. However, through GooApps’ experience and systematic approach, each challenge was effectively addressed and resolved.

The working relationship between Programa DOCE and GooApps has remained solid and productive over the years. Since the beginning of the collaboration in 2022, the GooApps team has proven to be a reliable, flexible, and solution-oriented technology partner, contributing to the continuous success and growth of Programa DOCE.

The transformation process through the app

Based on the analysis of the social context and considering the challenges faced by people looking to improve their quality and lifestyle, various plans, options, and specific programs were designed for the application. All these elements aim to offer effective solutions to the identified problems, thus facilitating real and accessible options for people who want to transform their body and lifestyle.

Personalized training

The app allows users to carry out their workouts both at the gym and at home with a personalized approach. The plans include:

• Training plans: Each plan includes specific exercises, sets, repetitions, time, and suggested weight, ensuring an effective and structured workout.
• Exercise videos: Access to demonstration videos for each exercise, helping users execute each movement correctly.
• Recommended daily activity: Guidance on the number of daily steps needed to maintain an adequate level of physical activity, adapted to each user’s personal goals.

Nutritional guidance

Programa DOCE’s nutrition plan is designed to be educational and flexible, offering several key benefits:

• Recommended meals: Personalized recommendations on the number of daily meals.
• Food selection: Varied options of proteins, carbohydrates, fats, vegetables, and fruits, allowing users to create customized combinations.
• Quantities: Exact amounts of food for each meal, facilitating a balanced and controlled diet.
• Long-term flexibility: Plan adaptations to include any desired food, promoting sustainable and balanced eating over time.

Continuous monitoring and support

The app provides a regular bi-weekly monitoring program, ensuring that users receive the necessary support to achieve their goals:

• Progress evaluation: Detailed analysis of physical progress and daily activity levels. How is the progress going?

• Identification of areas for improvement: Advice on how to overcome challenges and continuously improve. What is the user struggling with the most? What could be improved? How can DOCE experts help?
• Practical tools: Suggestions and strategies to integrate healthy habits into daily life, maintaining a balance between health goals and social life with family and friends.

Cutting-edge technology

The Programa DOCE app uses cutting-edge technology, offering a comprehensive and centralized experience:

•  All-in-one: Nutrition, training, monitoring, Q&A, and access to evaluation history and photos all in one platform. 
• Proprietary development: A CRM and app designed by GooApps specifically for the needs of Programa DOCE, ensuring complete control and continuous optimization. 
• Centralization: The app collects all user information to make the process as simple as possible, avoiding the need to send emails or receive the training plan in PDF or Word.

The Programa DOCE app is available for both iOS and Android:

Tangible results

The collaboration between Programa DOCE and GooApps has generated tangible and satisfactory results, demonstrating the positive impact of a technological platform with great design, architecture, and customization capabilities.

• Improvement in efficiency: DOCE has experienced a notable improvement in its operational efficiency thanks to the development of the CRM (Customer Relationship Management) that allows for the control of each interaction with users. As a result, the company can optimize the management of its daily operations, enabling more precise and efficient user administration. This improvement has allowed the business to scale without significantly increasing the team size, demonstrating the effectiveness of the new system.

• Success metrics: Following the technological improvements implemented by GooApps, a positive impact on the company’s metrics is observed, including:

• • Doubling of clients: Since the implementation of the new system, the number of clients has doubled.
  • Resource optimization: The ability to manage a greater number of clients without the need to significantly expand the team demonstrates the efficiency of the implemented system.

The collaboration experience between Programa DOCE and GooApps

Customer satisfaction is the main goal of the GooApps team. From the beginning of the collaboration, the relationship between the two has been fully satisfactory, and this has been reflected in the quality and effectiveness of the implemented technological solutions.

Eduardo Barrecheguren, founder and CEO of Programa DOCE, has expressed his satisfaction with the work done by GooApps. He highlights the team’s ability to fully engage from the beginning and remain consistent over time. This methodology has greatly facilitated the development and implementation of the solutions.

One aspect particularly valued by Eduardo has been the continuity of the GooApps team in charge of the project. “Working with the same team throughout the collaboration has allowed for an ongoing understanding of short and long-term needs and goals, resulting in constant and constructive feedback throughout the project.”

“One of the key pillars in the success of almost any company today, and certainly of an online company like ours, is having a reliable, flexible, and solution-oriented technology team. We have found that in GooApps,” says the CEO of Programa DOCE.

Why GooApps?

GooApps is committed to developing technological solutions that go beyond technical knowledge, as effective app development requires a deep understanding of clients’ needs. At GooApps, our reputation is built on these two factors: extensive experience and a user-oriented approach. But what makes us the best choice for developing health and wellness applications like Programa DOCE?

User focus

Our philosophy is based on the idea that technology should serve people, not the other way around. We implement a User-Centric methodology from start to finish. Before starting development, we focus on thoroughly understanding our users: who they are, what they need, and how we can improve their lives. This approach allows us to create applications that solve specific problems while also providing an exceptional user experience. By placing the user at the center of our development process, we ensure that every feature, interaction, and design contributes to a solution that our users appreciate and value.

Real experience in the sector

Our experience of more than 15 years working in the fields of health, sports, and wellness has provided us with a deep understanding of the challenges and opportunities present in these sectors. This expertise enables us to manage complex projects with a comprehensive understanding of what the sector demands and a clear vision to implement appropriate technological solutions. Beyond app development, we offer consulting and strategies that support projects from their conception to implementation and beyond.

With GooApps, you choose not just an app development provider but an ally committed to the success of your project. We are backed by extensive experience and a dedication to meeting user needs, providing tools that optimize training, nutrition, and health, improving users’ overall quality of life.

Final thoughts

Programa DOCE represents a solution to a specific problem: the ability to improve physical and mental health in a personalized way, tailored to each user, all in the palm of their hand thanks to a mobile application. From the most experienced and professional users to intermediates or amateurs, users seek support in their training and goals to achieve their ideal well-being.

With personalized training plans for each user, whether gym, home, or outdoor plans, and their monitoring, users can receive specific plans and recommendations.

Additionally, through nutritional advice with follow-up, the platform ensures that users maintain a balanced and healthy diet that adapts to changing situations.

All these factors, included in a platform that adapts to the changing needs of users, have resulted in a success story for GooApps. Through the implementation of a CRM and the creation of a personalized application, operational efficiency has been improved, and the number of clients has doubled without the need to significantly expand the team. This improvement has allowed Programa DOCE to offer high-quality service and quickly adapt to the requirements of its users and the market.