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Surfland, initial discovery phase

From GooApps®, we would like to use the example of Surfland to explain how our app development process works, from the discovery phase to its launch and maintenance.

12/08/2022

We talked to our CEO, Eric García, who worked hand in hand with Borja Agote, a professional surfer, to create Surfland from scratch.

GooApps® always follows the same working process, so we will use this innovative app to explain the development of a fully custom app.

What was the initial business idea?

At GooApps®, we specialise in the creation of Apps for health, sport and wellbeing. Applications created by and for people.

Therefore, thanks to Phase 0 of discovery, working together with ex-professional surfer Borja Agote, we identified a business opportunity based on surfing.

It is a very inclusive sport, practised by both children and older adults, not forgetting adapted surfing and other forms of therapy. It should be noted that since Tokyo 2020, it has been an Olympic sport.

It is a booming leisure activity, with more and more followers every year, whether it is a first baptism or a holiday trip focused on its practice.

Some data are taken into account for this first phase 0 of discovery:

1. In a city like Donosti-San Sebastián, surfing generates 14 million yearly. In a small town like Ribamontán (Cantabria), it moves more than 3 million, according to Expansión, a business newspaper.
2. According to the magazine La Voz de Galicia last March, in A Coruña alone, it is estimated that more than 5,000 surfers are regular visitors to the urban beaches of Orzán and Matadero.
3. Surf schools explain that they have been able to “hold two classes per weekend with about 20 people in winter”, an incredible number before.
4. Each session costs around 20 to 50 euros to catch waves with rented equipment. A two-hour group class costs around 30 euros. The price increases if it is an individual session, which would be around 60 euros. There are also different camps, which cost 150 euros for 15 days.
5. The price of the board is usually around 15 euros for two hours or 20 euros if neoprene is included.

This phase O is on knowing the problem, identifying the unmet needs and finding a solution.

https://www.youtube.com/watch?v=1qwZykMpVRQ&autoplay=1&t=1s