Surfland: the first surf app that integrates all services


Surfing has experienced a surge in popularity in recent years, driven by the need for activities that allow a connection with nature and the outdoors. This interest has led many people to discover this sport. However, there is a considerable difference between the intention to practice it and the reality of doing so, mainly due to the lack of information and knowledge available about this sport for those who want to start or are just beginning.

These new surfers may not know how to find the most suitable beaches for their level, understand the optimal weather conditions, rent the right equipment, or have to search for information across different platforms.

In this scenario, Surfland contacted us with the aim of creating a tool that would make surfing accessible to everyone, regardless of their level. From this idea, the Surfland mobile application was born, an app accessible to everyone. Starting from the concept, a co-creation process was carried out with the client to develop the Surfland app as an innovative and disruptive solution. Designed to be much more than an application, Surfland positions itself as a platform that facilitates access to surfing and enhances the experience for surfers. With its various tools and multiple features integrated into a single platform, Surfland is transforming the way surfers approach this sport, bringing together all the necessary utilities for surfers of all levels in one application.

So, what types of benefits does the application offer? What have been the key elements we used to develop it? Throughout this article, we will explain the process of creation, innovation, and commitment behind Surfland. We will discover the services and features that make it unique and analyze how it is fostering a new wave of inclusion and sustainability in surfing.

Background and needs


Surfing comes with a series of challenges that can make this sport seem intimidating. One of the biggest obstacles is the lack of knowledge about ideal sea and weather conditions. Understanding when and where to surf can be complicated, as it involves interpreting meteorological and oceanic data that are not always accessible or comprehensible. Additionally, choosing the right equipment and finding the most suitable spots for our level are essential parts of ultimately having a positive surfing experience.

In light of this situation, the opportunity was identified to develop a surf platform that addresses all the needs of surfers. This application must be inclusive and adaptable, providing value to those taking their first steps in surfing, as well as to more advanced surfers looking to perfect their techniques and discover new spots to surf. This comprehensive approach that combines technology, community, and education can make surfing more accessible and enjoyable for everyone.

Starting point and development of Surfland


The development of Surfland stems from a deep analysis of the needs and gaps existing in the surfing industry. As surfing gained more popularity, it became evident that several factors made it difficult for many people to fully enjoy this activity. Beginners struggle to find accurate information about sea conditions, choose the right spots according to their skill level, get the necessary equipment, book classes and accommodation to practice surfing safely, productively, and enjoyably.

This analysis revealed a clear opportunity to create a comprehensive platform that addressed these needs, facilitating access to and practice of surfing for people of all levels.

Definition of requirements and specifications

With a clear understanding of the problems to be solved, the next step was to define the requirements and specifications that the application should meet. It was determined that the platform should include features such as detailed weather forecasts, location of surf spots with descriptions and ratings, and a marketplace where users could connect with surf schools, equipment stores, and surf camps.

Additionally, the need for an intuitive and accessible user interface was defined, which would facilitate navigation and access to information for users of all ages and skill levels. It was also decided that the platform should include an educational component, providing articles, videos, and other resources to help surfers improve their skills and knowledge about surfing and the marine environment.

GooApps role

The collaboration between Surfland and GooApps was based on an approach of transparency and constant communication. From the beginning of the project, both teams worked together to ensure that the needs of the end users were effectively addressed.

We conducted a co-creation process with the client and developed a platform that integrates a chat and a payment gateway as differentiating factors, so that users can talk to providers, chat directly with them, and finally process the rental or purchase of equipment and the booking of classes and accommodation, all through the same application.

Development stages


The first stage of Surfland’s development focused on creating an algorithm capable of intertwining weather forecasts, the location of the best surf spots, and resulting in a recommendation on where it is most advisable to surf based on the user’s level. This algorithm had to be comprehensive enough to integrate multiple data sources, including information about wind, tides, waves, and other factors surfers need to consider.

Using machine learning techniques and big data analysis, the algorithm was designed to analyze and process large volumes of data in real-time, providing users with updated and accurate predictions about sea and weather conditions.

Essentially, the necessary technology was integrated to make it as easy as possible for surfers to find the ideal spots based on their skill level and personal preferences. This functionality allows users to discover new beaches and surf spots, with detailed descriptions, ratings from other surfers, and tips.

Design of an intuitive user interface

Once the algorithm was established, the next step was to design an intuitive user interface that facilitated access to all Surfland features. The goal was to create a user experience that was both attractive and easy to use, ensuring that surfers could navigate the application without difficulties and quickly find the information they needed.

The GooApps design team focused on creating a clean and modern interface, using user-centric design principles. Numerous usability tests were conducted to identify and resolve potential friction points, ensuring smooth navigation and easy access to key functionalities.

The app’s screens were designed to provide a visually appealing experience, with clear graphics and a logical structure that guided the user through the different sections of the application. The design also included interactive elements, such as dynamic maps and forecast charts, which enhance interactivity and understanding of the provided information.

Beta testing and launch

La fase final dThe final phase of Surfland’s development involved conducting beta tests with real users. The aim of these tests was to gather feedback and make adjustments before its official launch. Groups of surfers with different skill levels and geographic locations were selected to ensure the application met the expectations and needs of surfers of all levels.

During the tests, users provided feedback on the application’s usability. This feedback was used to make final adjustments, ensuring that the final version of Surfland was as complete and effective as envisioned.

After completing the tests and making the necessary adjustments, Surfland was officially launched to the market. The launch included a series of marketing and promotional campaigns, highlighting the unique features and benefits of the application. Thanks to these efforts, Surfland quickly gained traction and established itself as the go-to app for the surfing community.

Surfland features

Surfland is the all-in-one application in the surfing field, with its innovations and services designed to enhance the experience of surfers of all levels. Each feature of Surfland has been carefully designed to meet the specific needs of the surfing community, offering a comprehensive platform.

12-day weather forecasts


One of Surfland’s essential features is its comprehensive weather forecast service, providing forecasts up to 12 days in advance. The app offers detailed and up-to-date information about sea and weather conditions, crucial for properly planning a surf session. These forecasts include data on wind, tides, waves, and water temperature, allowing surfers to accurately assess when and where to surf. Moreover, the app recommends in real-time the most suitable spots for each surfer’s level based on the weather conditions.

Surfland’s algorithm integrates multiple sources of meteorological and oceanic data, processing this information in real-time to offer accurate predictions. Users can access interactive graphs and maps that visualize the expected conditions, making it easier to make informed decisions about their surfing activities.

For surfers, knowing the sea and weather conditions ensures more time in the water and guarantees their safety. Weather forecasts allow surfers to plan their sessions in advance, avoiding adverse conditions and choosing the best times to surf.

Surf spot location


Surfland uses intelligent geolocation technology to help surfers discover and explore the best surf spots. The application allows users to search for spots based on their current location or any other area of interest, displaying nearby beaches and surf spots on the map with detailed information about each one.

Additionally, when accessing the available information for each spot, users can also view live webcams of that location, allowing them to observe wave conditions in real-time. This gives surfers the opportunity to evaluate conditions without having to physically travel.

To complete the experience, each spot detail also includes a “how to get there” button, which provides the route to reach that spot from the user’s current location.

Adaptation to different skill levels


Surfland is designed to be inclusive and accessible for surfers of all levels, from beginners to experts. The application allows users to filter surf spots based on their skill level, ensuring that each user can find suitable places for their experience and ability. This feature is especially useful for new surfers looking for spots with gentler waves and conditions more appropriate for their level. Similarly, if users set their skill level to intermediate or advanced, the app will also indicate spots suitable for the selected level.

Additionally, when checking the forecast for any spot, it indicates whether the conditions are appropriate for the user’s established level.

Integrated marketplace


Surfland’s integrated marketplace connects surfers with a wide range of services and products related to surfing. Users can find and book classes at surf schools, buy or rent equipment from specialized stores, and book stays at surf camps.

  • For users, the marketplace provides convenience and access to a wide variety of options without needing to leave the application. This simplifies the search and booking process, saving time and effort.
  • For providers, Surfland offers a platform for visibility and direct connection with their target audience, which can translate into an increase in customers and business opportunities.

Educational content and blog

Surfland’s blog is a source of information and educational resources for surfers of all levels. The articles cover a wide range of topics, from surfing techniques and equipment advice to stories about surf culture and environmental conservation. Users can access practical guides, tutorials, expert interviews, and news about surfing events.

The educational content helps surfers improve their skills and technical knowledge, while also promoting a deeper and more respectful understanding of surf culture. Articles about the history of surfing, local traditions, and the importance of sustainability foster a more informed and committed surfing community.

Surfland community

The active community on Surfland is one of the application’s most remarkable features. Users can interact with each other, sharing experiences, advice, and knowledge. This exchange space fosters a sense of mutual support among surfers from different parts of the world.

This connection enriches each user’s individual experience and also strengthens the surfing community as a whole. Surfers can learn from each other, discover new spots, and form friendships and collaborations that transcend geographical boundaries.

Enjoy the complete experience that Surfland offers now!

Impact of Surfland on the surfing industry


Surfland has transformed the way beginner surfers get into the sport, significantly simplifying the learning process. Thanks to its educational resources, tutorials, and practical guides, users can acquire both basic and advanced knowledge about the sport in a structured and accessible way. The application offers a comprehensive platform where beginners can learn about sea conditions, surfing techniques, and necessary equipment without feeling overwhelmed by the amount of information.

Moreover, Surfland’s active community allows new surfers to connect with a network of users who can provide useful advice, accelerating their progress and helping them overcome initial challenges. This simplification of the learning process facilitates entry into the world of surfing and increases the confidence and motivation of new surfers.

Increased global participation in surfing

The accessibility and ease of use of Surfland have contributed to a significant increase in its adoption. By providing a platform that centralizes all the necessary information and resources, Surfland has removed many of the barriers that traditionally made it difficult for people to start surfing.

This democratization of access to surfing has attracted a wider and more diverse audience, promoting inclusion in the sport. Additionally, the ability to find and book surf classes, rent equipment, and discover new spots through the app has encouraged more people to try surfing and continue practicing it regularly.

Promoting surf culture

In addition to being a practical tool for surfers, Surfland also promotes surf culture. Through its blog and educational content, the application offers an in-depth immersion into its history, values, and traditions. Users can learn about the origins of surfing, cultural influences, and iconic figures who have shaped the sport.

This cultural knowledge helps surfers develop a greater appreciation and respect for surfing, fostering a more connected and conscious community.

Boosting the local economy

Surfland has generated a positive impact on the local economies of coastal areas. By connecting surfers with surf schools, equipment rental and purchase stores, and surf camps, the application has fostered the growth of these local businesses. Surfers can find and book services directly through the platform, making it easier to plan their trips and increasing the visibility of local providers.

This connection has stimulated surf tourism, attracting more visitors to coastal communities and generating additional income for local businesses. Besides boosting tourism, Surfland promotes a responsible and sustainable approach. The application raises awareness among users about the importance of respecting local communities and the natural environment, encouraging practices that minimize negative impacts. By promoting conscious tourism, Surfland helps preserve surf destinations and maintain a harmonious relationship between surfers and local communities.

Future expansions and improvements

Surfland has various plans for expansion and improvement. It plans to expand its geographical reach, offering support in more languages and adapting to the needs of surfers in different parts of the world.

Collaborations with new surf schools, equipment stores, and surf camps are also being explored to expand the marketplace and offer more options to users.

Lastly, Surfland will soon feature new social functions:

  1. Surf trip match: designed to facilitate organizing shared surf trips among users.
  2. Surfer level match: designed to connect surfers of similar skill levels.
  3. Car sharing: facilitates car sharing among surfers for their trips to surf destinations.

Within these new functionalities, each user will have their own complete profile with photo, name, location, and surf level.


Additionally, another improvement on the way is the ‘Surfland Certificate,’ a mark of excellence for surf schools, equipment stores, and surf camps. This certification establishes a standard of quality and safety, guaranteeing users the best places to learn and the safest equipment to use. This certification will be awarded to the service and equipment providers in the marketplace that meet the necessary quality criteria to provide surfers with an unforgettable experience.

Potential of Surfland for the surfing industry


Potential for growth and adoption in other countries

Although the application has already had a significant impact in several countries, there is a great opportunity to continue expanding its reach internationally. The popularity of surfing continues to rise worldwide, and Surfland is in a great position to capitalize on this trend.

The application can easily adapt to the specific needs of different regions, providing relevant local information and connecting surfers with the best spots and services available in each area. This flexibility allows Surfland to be a useful tool both on famous beaches and in lesser-known surf destinations, promoting surfing in new and emerging places.

Collaborations with public and private institutions

To support its expansion and adoption, Surfland seeks to establish strategic collaborations with public and private institutions. These alliances may include agreements with local and regional governments, tourism organizations, and surf associations, as well as with surf schools, equipment stores, and other companies in the sector.

In this regard, we are excited to announce our new partnership with Decathlon, the world leader in sporting goods. This strategic alliance represents a great opportunity for both companies. By combining our resources and expertise, we are confident that we can offer our customers an even stronger and more comprehensive experience.

Working together with these entities will allow Surfland to expand its user base and offer even more personalized and specific services for each region. Additionally, these collaborations can facilitate the integration of the application into tourism and sports promotion initiatives, increasing its visibility and attractiveness to new users.

Why invest in Surfland?

For potential investors, Surfland’s appeal is clear. Its innovative approach and proven growth metrics offer excellent potential for expansion and profitability. With the global popularity of surfing on the rise, Surfland is uniquely positioned to ride this wave, offering a great opportunity for those looking to invest in a technological, sporting, sustainable, and expanding company.

Surfland’s app marketplace presents a unique opportunity for scalability. It is fully equipped for surf schools, surf shops, and surf camps to independently upload and manage their products and services through a dedicated back office. This feature simplifies operational aspects for providers and enhances the user experience by providing seamless service integration. As Surfland continues to grow, the marketplace is poised to attract more vendors, which in turn attracts more users to the platform, creating a virtuous cycle of growth and engagement.

We invite investors to join us on this path of transforming surfing. By investing in Surfland, you are supporting not just a product but also a movement: one that advocates for a healthier, more inclusive, and environmentally conscious approach to sports. Your investment will contribute to taking Surfland to new heights and furthering its mission to make surfing accessible to everyone. Join us and help shape the future of surfing, a future where everyone, anywhere, can catch the wave of their life.

Final reflections

The development of Surfland demonstrates how innovation can transform and democratize a traditional sport. From its conception to its launch, the project has been a joint effort between GooApps and the Surfland team. This collaboration has been essential to creating a platform that truly meets the needs of its users and promotes an inclusive and sustainable surf culture.

Surfland is an exceptionally attractive investment opportunity thanks to its constant innovation, commitment to sustainability, and a business model benefitting from a growing market. The platform has captured the attention of a global community of surfers and established a solid foundation for sustained growth in the future.

If you want to be part of this transformative project, contact us and schedule your appointment.

And if you are looking for a partner to develop applications that excel in functionality, design, and user experience, GooApps is your solution. We offer personalized consulting, design, and application development services, ensuring that each project reflects the unique needs and goals of each client.

Do not hesitate to contact us to discuss your ideas and projects. Our team of experts is ready to collaborate with you and help turn your vision into innovative products.

CTA contacto 7



Stay informed about all our updates

Take the next step

Complete the form and GooApps® will help you find the best solution for your organization. We will contact you very soon!


      Privacy policy.