25/02/2025
The Mobile World Congress 2025 is the global benchmark event in technology, connectivity, and digital transformation. From March 3 to 6, Barcelona will once again become the epicenter of innovation, bringing together industry leaders, startups, investors, and technology companies to present the trends that will shape the future.
This year, at GooApps, we are taking a step further in our growth and consolidation strategy within the technological ecosystem. We will have our own booth at the 4YFN space, the area of the MWC dedicated to the most innovative startups. Our presence at the event has a dual objective:
In addition, our CEO, Eric García, will give a talk at the Banco Sabadell booth to discuss the launch of the Venture Builder and its impact on the innovation ecosystem.
If you are an entrepreneur, investor, or part of a technology company looking to transform the health, sports, and wellness sectors through digitalization, the MWC 2025 is the perfect stage to connect with us.
In this article, we will explain how the GooApps Venture Builder is redefining the startup creation model, why Code for Equity is a great solution to bring your project to life, and the most important highlights you should know about the MWC 2025 agenda.
At GooApps, we have always embraced technological innovation as a driving force for change in the health, sports, and wellness sectors. Now, we are taking it a step further with the GooApps Venture Builder, a model designed to create and accelerate technology startups with a fully practical approach aligned with market needs.
A Venture Builder, also known as a startup studio, is a startup development model where entrepreneurs are not only advised but actively supported in the creation of their company. Unlike incubators or accelerators, which focus on mentorship or funding for already established startups, a Venture Builder builds projects from the ideation phase, providing development teams, technological resources, and business strategies to ensure their growth.
This model has become a highly recommended option for creating startups in heavily regulated sectors or those with complex entry barriers, such as digital health, sports technology, and digital wellness. The integration of technical knowledge, scientific validation, and access to investment enables startups developed within a Venture Builder to have a solid foundation from the outset.
Following this model, at GooApps we have created our own Venture Builder specialized in health, sports, and wellness. Its objective is to transform innovative ideas into viable technology startups, with a focus on co-creation and access to strategic resources.
The process begins with identifying market opportunities. To do this, we analyze trends in the health, sports, and wellness sectors, assess real needs, and explore technological advancements with application potential. Additionally, a Venture Builder is also a space where innovators and entrepreneurs can present their projects. Through an evaluation process, we analyze their feasibility, scalability, and market impact. If they align with our vision and Venture Building model, we accompany these entrepreneurs from the initial development phase, providing the technological and strategic support necessary to turn their idea into a viable startup.
Once the idea is validated, we work on product development. By integrating technologies such as artificial intelligence, machine learning, data analytics, or IoT connectivity, we help develop digital solutions that optimize processes, improve user experience, and generate measurable results in their sector. This phase includes the creation of a functional prototype and validation in real environments, allowing the technology to be adjusted to the specific needs of the market.
The next step is the scalability of the project. We collaborate with universities, hospitals, and research centers to ensure that the solutions have scientific validation and are applicable in professional environments. In addition, we connect startups with investors and key ecosystem players, facilitating their growth and expansion into new markets.
Unlike other startup support models, the GooApps Venture Builder does not merely provide mentorship or investment. Its approach is based on co-creation, involving multidisciplinary teams that work on technological development, business strategy, and scientific validation for each project. This model allows startups to progress with greater stability and have higher chances of success in highly competitive markets.
Our commitment is to transform disruptive ideas into sustainable and scalable startups. We believe in a model where technology serves to improve people’s quality of life, optimize medical care, enhance athletic performance, and promote healthy habits.
The GooApps Venture Builder specializes in developing startups within three sectors:
This verticalization allows startups within the GooApps Venture Builder to develop in an environment tailored to the sector’s needs, with direct access to experts in each area.
In addition to presenting the GooApps Venture Builder, the other main objective at the Mobile World Congress 2025 will be to introduce our Code for Equity model, an alternative financing option for developing digital products. During this edition, we aim to demonstrate how this approach allows innovators and startups to access technological development with a very low initial investment, or even without any initial investment, by exchanging equity for the application’s technological development.
At GooApps, we apply this model to projects in digital health, sports technology, and wellness—sectors where technological innovation can generate real impact. Our experience in software development and digital strategies has enabled us to help innovators and startups launch high-level products without the initial funding being a barrier.
Code for Equity is exactly what its name suggests: code development in exchange for equity. Instead of paying a large upfront sum to create an application or software, the startup only needs a low initial investment and agrees to give up a percentage of its equity to the development company in return for the technological development of the application.
This model makes sense when a startup has significant scalability potential but needs a technology partner that believes in its vision enough to invest time and resources in its development. For GooApps, it is not just about writing code; it is a strategic collaboration where we bring our expertise and development team to support startups that can genuinely create a real impact in the health, sports, and wellness sectors.
Code for Equity is not the only way to finance app development, but in many cases, it is the best fit for early-stage startups:
With Code for Equity, the startup gains access to high-level technological development without putting its liquidity at risk from day one. On the other hand, the development company—in this case, us—not only becomes a strategic partner but also has a real interest in seeing the startup grow and succeed.
Not all startups fit this model, and at GooApps we apply it with careful consideration. For us, Code for Equity is a mutual commitment.
We work with startups that require a digital product within the health, sports, or wellness sectors, where technology can truly enhance people’s quality of life. We leverage our expertise in software development, artificial intelligence, and user experience design to build products that are scalable and sustainable in the long term.
The process usually includes:
The goal is not just to launch a product to market but to do so with the technical and strategic strength necessary to transform it into a scalable company.
If you would like to learn more about how we apply this model and whether your project aligns with our vision, you can read our dedicated article on Code for Equity, where we explain the process in detail and outline the criteria we use to select projects.
Every year, the Mobile World Congress transforms Barcelona into the world’s technology capital. With over 100,000 attendees and 2,700 exhibitors, it is the benchmark event where the most disruptive trends in connectivity, artificial intelligence, 5G, and digital transformation are showcased. However, the MWC is not just a stage for large tech corporations. It is also a meeting point for startups, investors, and visionaries shaping the future of the industry.
In this innovation ecosystem, GooApps will be present at the 2025 edition with its own booth in the 4YFN space, the event area dedicated to startups and new technologies. If you attend the MWC, you will find GooApps at booth B61.5 in Hall 8.1. It will be an ideal opportunity to share our vision on developing technological solutions in the health, sports, and wellness sectors, as well as to present strategic initiatives like the GooApps Venture Builder and the Code for Equity model.
4YFN (Four Years From Now) is the area of the MWC focused on startups and emerging companies. Its name is no coincidence: the concept behind this space is to connect startups with investors and companies seeking innovative solutions to transform their industries in the coming years.
This is where ideas meet funding and technology. Entrepreneurs, business angels, investment funds, and technology companies interested in collaborating with high-growth-potential startups come together here. In an event dominated by industry giants, 4YFN enables startups to gain visibility and access to strategic opportunities.
For GooApps, it is the perfect stage to share knowledge, discover new trends, and connect with investors and entrepreneurs. Our team will be available to exchange ideas and explore potential collaborations.
As part of our participation in the MWC 2025, Eric García, CEO of GooApps, has been invited as a speaker at the Banco Sabadell booth. The talk will take place on Tuesday, March 4 at 1:30 PM, at Booth 8.1A40, where Eric will discuss the launch of the GooApps Venture Builder and its impact on creating technology startups in HealthTech, SportsTech, and WellnessTech.
The GooApps Venture Builder has been designed to transform innovative ideas into scalable startups by combining technological development, business strategies, and scientific validation. During the talk, Eric will share details about how this model promotes the creation of startups, providing the resources and expertise necessary for them to operate in high-growth markets.
Additionally, the presentation will outline how GooApps structures its business model, including:
Another key topic will be the financial viability of the Venture Builder, highlighting the expected profitability goals. GooApps aims to achieve a return on investment (ROI) between 2x and 5x over a period of 3 to 5 years, with startups reaching a valuation between €5M and €10M in their early growth stages.
This event will serve as a meeting point for startups and investors to gain firsthand insight into GooApps’ vision for the future of digital development and the opportunities offered by our Venture Builder, which is dedicated to creating and scaling startups with real-life impact.
The MWC 2025 is the epicenter of global innovation. Over four days, the latest trends, new technologies, and collaboration opportunities that will define the evolution of the digital industry in the coming years will be presented.
For GooApps, this edition of the MWC marks a turning point. Our booth at 4YFN and Eric García’s participation at the Banco Sabadell booth reflect our commitment to digital transformation. We are eager to share our experience, explore new partnerships, and continue fostering the creation of startups with real-world impact.
If you are attending the MWC 2025 and would like to learn more about our initiatives, do not hesitate to visit us at 4YFN or attend Eric García’s talk. Innovation is built as a team, and this event is the best opportunity to be part of the conversation.
The Mobile World Congress 2025 is the world’s largest technology and connectivity event, serving as a barometer for the trends that will define the digital future. Each edition brings together key industry players to discuss the most disruptive advancements and how they will impact businesses and society in the coming years.
This year, the MWC will revolve around the theme Converge. Connect. Create., highlighting the role of technological convergence and collaboration in digital transformation. The event’s central topics reflect how artificial intelligence, advanced connectivity, and sustainability are reshaping the technological landscape.
5G connectivity continues to evolve, and this edition of the MWC will explore the implementation of Release 17 and other innovations, opening new possibilities for hyperconnectivity. Discussions will focus on the return on investment (ROI) in 5G networks, integration with artificial intelligence, and how this technology is transforming sectors such as healthcare, automotive, and industry.
For startups and tech companies, this trend is particularly relevant as the combination of 5G, cloud computing, and edge computing enables the development of more advanced solutions in digital health, remote monitoring, and real-time process automation.
If the last two years have shown anything, it is that artificial intelligence (AI) has become the driving force of innovation across multiple sectors. At the MWC 2025, the focus will be on the practical application of AI in networks, devices, and personalized experiences.
Sessions will explore how AI is optimizing digital infrastructures, enhancing cybersecurity, and radically changing human-machine interactions. Ethical and regulatory challenges associated with widespread AI adoption will also be discussed.
The convergence of AI, 5G, cloud computing, and blockchain is pushing companies to rethink their business models. This MWC trend will explore how organizations are adapting their internal processes to become more agile, automated, and resilient in a digital world.
In sectors like health, sports, and wellness, these technologies are enabling service digitalization, patient treatment personalization, and data management optimization.
Each year, the MWC showcases the latest innovations that could redefine the technological landscape. In 2025, the most anticipated developments include:
According to the GSMA, the number of connected devices will surpass 15 billion in the next two years. Ensuring secure, sustainable, and efficient connectivity is one of the technology ecosystem’s greatest challenges.
The MWC 2025 will focus on how mobile network providers, the cloud industry, and software developers can collaborate to enhance device interconnectivity while ensuring privacy, energy efficiency, and scalability.
At the MWC 2025, discussions will emphasize the role of technology in environmental sustainability, digital equity, and social inclusion.
Topics will range from solutions to reduce the tech industry’s carbon footprint to strategies for democratizing access to connectivity, highlighting how companies can align innovation with a positive societal impact.
As every year, the MWC will gather some of the most influential voices in the technology industry. Among the most anticipated speakers for the 2025 edition are:
You can consult the complete list of speakers for this edition [here].
The MWC 2025 is shaping up to be one of the most significant events of the decade, featuring an agenda that will review the most important advancements in connectivity, artificial intelligence, and new technologies that could shape the future.
For GooApps, being present on this stage is a unique opportunity to share our experience in developing technological solutions, as well as to present the GooApps Venture Builder and our Code for Equity model.
We invite you to visit our booth at 4YFN, attend Eric García’s talk, and connect with us to explore how we can transform the future of technology together.
See you at the Mobile World Congress 2025!
Complete the form and GooApps® will help you find the best solution for your organization. We will contact you very soon!
+34 656 828 020
Schedule an online meeting 
